“Attention is now an asset, a privilege. You either earn it, or you don’t get it,” says Seth Godin, world famous author and practitioner of relationship marketing. If I want you to pay attention to me I need to do something to deserve it. That could be an exciting bill board, a new attractive end cap display at the market, an exciting website, viral video on You Tube, an exciting Twitter Tweet, posting on Facebook, an email blast or any number of other ways. What are you doing to get people to pay you with their attention?

The key is content. Content needs to be meaningful and of value to your clients and future clients. Adding value is not free consulting; it defines you as an expert, drives need, reminds and inspires your clients and prospects about your products, services or organizations mission. When we exchange something we want something of value back. If my attention has value then you better give me something worthwhile for it.

Viewing attention as currency means that we acknowledge that we each have a limited quantity of it. That means that we need to check ourselves on how much content we produce if we want it to be viewed, “paid for.”

With so many opportunities to put information out on the Internet and to be social with our clients and prospects we need to understand what tools are out there and which ones we should use. Not everyone needs to be on Facebook or using Twitter but many do and it’s important to know how you fit into the equation.

Over the next 4 weeks I invite you to pay some attention to the Denver DataMan Blog and learn about specifics of the new technologies in broad strokes.