Getting Found on the Internet
Getting found on the Internet is as much computer art as it is computer science. For example Internet gurus have ideas about how Google decides how specific sites will be ranked but they do not sure their algorithm for ranking and indexing sites is a corporate secret.
All of that being said their are strategies for being found.- Brand all of your materials with your website so that people can pull information about your company when they want it.
- Post in many places and post often using your URL (web address) so that people visit your site
- Work with an Internet developer who is familiar with Search Engine Optimization (SEO) and can help you present your content so that it will work well with the search engines.
- Buy ads
Branding is the art of making your materials match. You want people to recognize your logo, your name and your products. You want your website to be a key part of your brand and to help you grow your business. The information economy is changing and people want information when they want it and how they want it.
Posting with meaningful content on buillitan boards,
