Service businesses have the perfect opportunity to take advantage of search engine optimization. The creation of a thriving service business is a result of differentiation. Being found on the Internet is about creating content that Google can pick up, index, and share with someone who is looking for that content. Because you are differentiating you can write blog posts like this one that discusses how your company approaches a given problem.
Your website should have features that make it able to be found by the right people as well. You need your website to be built in such a way that search engines (we will use Google as the primary example because it’s by far the most popular) are used in a hassle free way by your end users.
Your website needs to have content that helps you differentiate yourself from your competitors. Your content should be focused on what you do and how you do it without it being a sales pitch. If this article said, Denver DataMan provides SEO(search engine optimization) training and implementation; you would not want to read it. However, by providing you information about SEO and specifically how it relates to service businesses I am able to add value to my website by providing content. I have not given away the store either because this is not enough on its own so that you can go off and create a successful SEO strategy.
Websites also need to be well connected. This means that your site should be connected to other sites that are add value to your site and where you promote your content. Linking to Facebook for example is a great social networking link. Providing a definition from another source can be a great link as well. Also, importing your own videos from YouTube can be part of a successful linking strategy.
These three components come together to make the Denver DataMan Three C Strategy. Code, Content, and Connections. The is the way the site is built, the content is the rich material you write for your website, and the connections are the sites that you reach out to. By using the Three C Strategy you have a framework from which to plan your Internet differentiation.
A company that does this well is Columbine Design Inc. in Englewood, CO. Columbine Design has recently worked with us to create plan that has a site that Google can read, provides value added information with their blog, news, and newsletters and links to other places when possible to build their linking strategy. As a service business you have an excellent opportunity to produce content because your content augments your product.
