Will We Ever Learn

Since the advent of the Internet the ability of fans to share brands and shape brands has never been more open. Many are afraid of what it means when fans, clients, detractors and others can have fun with, share, mock, or otherwise talk about a brand.

The E*Trade Babyis a popular character representing the E*trade Brand. With recent turbulence in the marker a funny (yet somewhat crass) version of an E*trade baby commercial was made. E*Trade got it taken down for copyright infringement.

What each of us who works to promote a brand needs to remember is that people only make fun of the things that have caught their attention. E*Trade does not have to like it, but they need to realize that it is better for their brand that people have some fun with it then just leave it be.

I want people to mock my brand, talk about my brand, love my brand, share my brand and just have fun! This is what we must all learn.