In the past two posts I have written about getting people to pay attention I have written about social networking where sort blasts of information are the way you get people’s attention. We will go back to that next week with Twitter but for this week I am writing about Blogs where we share several paragraphs of content and sometimes more with our readers. Blog stand for Web Log and it is good to think of it as a place to log activity and share thoughts.
Social Networking
Websites that connect people online based on existing friendships/relationships, similar interests, creative communities or for businesses networking. Examples include Facebook, LinkedIn, You Tube, and countless others. Social networks encourage open interaction about any topic including reviews of companies, sharing pictures and videos, answering questions (on any topic) and keeping lines of communication. Social networks expose the connections that others have to the people they are connected to. This You Tube video explains much of social networking very well.
Social Bookmarking
Services that provide a way to share the links that you think are worth bookmarking for your readers. Social bookmarking sites also help you keep track of the sites that you like because they provide access to bookmarks away from your home or office computer.
This video from the Commoncraft Show that explains the use of social bookmarking using a popular tool called Del.icio.us.
Network
A sphere of influence in Facebook. There are networks for cities, countries, schools and large companies. Networks are one layer in determining if you can see information on a users profile without being their friend.
Blog
A web site designed to share information that is updated often. A blog is often used like a journal to share thoughts and feelings on issues or on happenings in a company or organization. Blogs can be silly and not have much value but they can also be a key advertising and marketing technique.