Advertising

The concept of going viral sounds horrible. Despite the impression this word gives, the impact is positive and powerful for your business. When your service / website / idea / book / concept is perceived as valuable people forward and share with others who share with others... the result is that your message is received by an exponential number of people who may be interested in and/or buying what you offer - without directly advertising.

“Attention is now an asset, a privilege. You either earn it, or you don’t get it,” says Seth Godin, world famous author and practitioner of relationship marketing. If I want you to pay attention to me I need to do something to deserve it. That could be an exciting bill board, a new attractive end cap display at the market, an exciting website, viral video on You Tube, an exciting Twitter Tweet, posting on Facebook, an email blast or any number of other ways.

We are all aware of advertising, and hopefully we are all aware that the commodity being sold to the advertiser is you and me. Advertising is ubiquitous in almost all aspects of our lives and is becoming more prominent event in places like schools. Though advertising is clearly increasing in all venues, from buses for Cherry Creek Schools, to inside Chicago subway tunnels, to the screens at the super-markets, its forms are shifting from methods that are pushed on the consumer to methods that encourage the consumer to "pull" the advertising when they are ready for the message.