Email Marketing

As the United States Postal Service (USPS) goes to Congress and asks for support to survive business owners need to be looking at ways to become less reliant on the USPS. Chances are ,the USPS will not close; however, if we lower our reliance on the USPS we must be ready for slower mail, reductions in service and increased costs.

Denver DataMan, today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations.

eMarkerter Daily released a report this morning from a November 2008 study done by MailerMailer, that found that email open rates for commercial email has fallen. Though this may sound like bad news for those of us who use email as a marketing tool however don't fret we just need to return to core principals and we can beat the odds.

For the past two weeks of the five part series about defining yourself as an expert with the Internet, we have looked at web sites and blogs. Both of these tools are great, and if a reader of these posts wants information from you and he or she is therefore more likely to be in a buying mood The goal of an email is a bit different because email is something that comes when you send it and the reader chooses when to read it not when to receive it.

I am sitting at the Phoenix, Arizona airport waiting to head back to Denver after a fun day of learning more about Constant Contact, my favorite email marketing tool for small businesses. Today was a day to train the trainer and I picked up some ways to teach email markeitng and Internet marketing in general.