Original Blog

In my article Attention – The New Currency I told readers that I would outline technologies that are available for them to try and get the attention of readers, customers, prospects, supporters, the media and others. I am going to paint with a narrower brush than to just cover social networking and focus this week on Facebook.

There are new statistics out from Pew Internet & American Life Project and reported on eMarketer Daily. These statistics are showing that adults are starting to use social networks. What this means is that even more eyes are there to see businesses online. Social networks provide an opportunity to build relationships with your clients and prospect.

For those who know me, you know that I love my Starbucks. I have my coffee almost every morning and hold many meetings there. Today I had a less than satisfying experience so I went to the Starbucks website and told them so. It took me a while to find a place to tell them what I was thinking BUT they wrote back with a personal email that required them to have read my post!

Many Denver DataMan clients wants to learn how they can collaborate with others in their organizations at all or more effectively. There are lots of tools include Goolge Docs, Base Camp, Go to MyPC/Meeting and others. Microsoft's tools have been seen to miss the mark. In the next version of Microsoft Office (Office 14) your Internet browser will now be your platofrm for online colaberation using Micrsoft Office.

Twitter is a tool that lets you share sort blasts of information over the Internet. These short blasts are called tweets. Some say that Twitter is social networking, I like to think of it more as blogging, and micro-blogging at that. When someone posts on Twitter it’s called a tweet, tweets can be up 150 characters and are just short updates.

As those of you who read my blog regularly know security is something that I find very important. Right now viruses are up, spyware is up, hacking is up and there are many other problems because of malicious computer use. On July 20th the routers for the nation of Georgia. The Department of Home Land Security has announced that they are going to spend 2.9 million dollars per-year on securing the Internet infrastructure rather than $600K that they have been spending during the past years.

Seth Godin is the author of the great book on building online communities Tribes and is also a renowned marketer. These are his words about quality of online network connections VS. quantity of online connections.

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