SPAM is more than just an annoyance, it makes us less efficient and it’s against the law. For those of us trying to use email to marketing our organizations we are in a jam trying to differentiate our emails from SPAM. Another issue is teaching our readers the difference between the SPAM button in their email from providers like AOL and Comcast and the delete button. The following text can be used to help train your readers.

SPAM buttons are placed in email clients (the tool used to read email) to file a complaint with your service provided about specific email you have received. This button is not the same as your delete button. If you do not want an email but it has not been sent without your permission (from either a form or a prior relationship) please delete it or use the messages unsubscribe functionality to remove yourself from a list. Using the SPAM button makes it more difficult for senders to send their legitimate email. Please use your SPAM button when you get real SPAM and help your service provider fight against SPAM