Why do I want an iterative process?

An iterative process means that we know from the start of your project that we will try one approach, evaluate it and then consider the next best move. We already have a plan so we generally know where we are going. Goals and plans might change throughout the development of a project and it is important to partner with a firm that will not only be with you every step of the way but also explain the reasoning behind the decisions. By being open to change it will help you end up with a better finished product.