Google Local is a free tool for businesses to share information about their locations. To add information about your store search for your address on Google and click the “Edit this place” link and you can add lots of information about your business. This service works best for businesses with a physical location.
The Google Local Business Center is the command center for your local listings. From the Local Business Center you can see how many people have found your listings and what actions they have taken from your listing. For example have if they asked for driving directions to your business.
The video below has a great introduction to the features and power of Google Local.
Contact Denver DataMan for more information about how to optimize your Google Local Listings.