Cleaning up a CRM, often called data cleanup or data sanitization is generally in the fun category with getting a tooth being pulled. However, when data is not organized you cannot find it nor use it well.
If you are adding someone new, having clean data will help set the standard for the way you run your business. It also helps onboard new employees with organization from the get-go.
We can use data automation techniques to help ease the pain of the cleanup process.