Denver DataMan can make usability testing affordable for small businesses. If a site is not usable by your target audience it will not have the ROI it needs to be viable.
We use a variety of approaches from throwing testing parties to collecting and analyzing data from Google Analytics (or other tools) to make sure that your website is usable for your visitors.
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After a usability study Denver DataMan generally provides suggestions for how to make your site more usable based on the findings. We can then implement those changes for you or share them with your development team.